ORGANISED IN ASSOCIATION WITH
4-5 NOVEMBER 2020
AGENDA SPONSORED BY
WEDNESDAY 4 NOVEMBER 09:00 – 09:30 CET
KEYNOTE
10:00 – 18:40 CET
REGULATORY
SPONSORED BY
THURSDAY 5 NOVEMBER 09:00 – 09:30 CET
KEYNOTE
10:00 – 16:40 CET
SPORTS AND GAMING
SPONSORED BY
#SBCDSCIS
IF YOU NEED ANY FURTHER DETAILS PLEASE CONTACT: Paul Mills, Event Director, SBC, paul@sbcgaming.com, +44 (0) 778 840 5551 Andrew McCarron, Managing Director, SBC, andy@sbcgaming.com, +44 (0) 778 231 1768 Rasmus Sojmark, Founder / CEO, SBC, rs@sbcgaming.com, +44 (0) 789 049 5353
sbcevents.com/sbc-digital-summit-cis v29
AGENDA SPONSORED BY
EXHIBITOR ACTIVITIES
WEDNESDAY 4 NOVEMBER 2020
14:00 CET FLAGSHIP GAME – JETX
We would like to invite you to the demonstration of our flagship game - JetX. We will explain you in detail why and how it excites so many players in the world and share the secrets of it's proper marketing. So, Take your protein pills and put your helmet on, commencing countdown, engines on, check ignition and may God's love be with you... we will meet on the dark side of the moon. WHERE
SmartSoft Gaming Virtual Display
ON DEMAND
HOW TO ACHIEVE EXCELLENCE IN PLAYER ENGAGEMENT
Discover the only iGaming platform built specifically for iGaming. SPEAKER
Dan Morrison WHERE
Fast Track Visual Display
WEDNESDAY 4 NOVEMBER 2020
AGENDA SPONSORED BY
REGULATORY SPONSORED BY
PAST SESSIONS ARE NOW AVAILABLE ON-DEMAND
09:00 - 09:30 CET
12:00 - 12:40 CET
KEYNOTE WELCOME
SPONSORED BY
SBC CEO Rasmus Sojmark and Setanta Sports Media CEO Lasha Machavariani explain the aims behind this week's SBC Digital Summit CIS and how the extended region has the opportunity to be the next major market for gambling firms. SPEAKERS
Lasha Machavariani, CEO & Founder, Sports Media Holding Rasmus Sojmark, CEO & Founder, SBC
10:00 - 10:40 CET SPONSORED BY
PANEL WELCOME TO UKRAINE
Ukraine has become one of the most sought emerging markets in 2020 after President Volodymyr Zelensky permitted the legalisation of regulated gambling in the nation. With gaming offering such a diverse and exciting range of opportunities, how do international operators evaluate Ukraine as a new market, in terms of regulation, taxation and marketing? SPEAKERS
Ievgeniia Derbal, Chief Legal Officer, Parimatch Ilya Machavariani, Senior Partner at 4H Agency, Independent Consultant to Ukraine Government Boris Baum, Advisor to the Deputy Head of the President’s office MODERATOR
Dr. Ekaterina Hartmann, Director of Legal and Regulatory Affairs, EGBA
11:00 - 11:40 CET SPONSORED BY
PANEL UZBEKISTAN REGULATIONS
The Uzbekistan government has shown its openness to igaming, having announced initial plans to legalise sports betting across the country in 2021, along with launching a consultation on a national lottery. This panel considers the Uzbekistan opportunity and discusses what a regulated betting market would mean to the country, alongside possible rules and regulations. SPEAKERS
Julian Bewley, CCO, Sportech Anton Eshtokin, CMO, Marathonbet Ravshanbek Umarov, Director, Wooppay UZ MODERATOR
Dmitry Bezruchko, Head of Business Development, 4H Agency
DAY 1
PANEL GEORGIA – THE GAMING HUB OF CIS?
Georgia is one of the most important gaming markets in the CIS region, with gambling accounting for 8.4% of the country's total business revenue in 2017. But how did this nation of fewer than four million people become such a key player and, with online gaming growing in Georgia, what can be learned from other markets to further improve its already impressive model? SPEAKERS
Robert Dowling, CCO, Singular Luka Kapanadze, CCO, Betlive Giorgi Gvenetadze, Gaming Director, Adjarabet Eka Kipiani, Creative Director, JWT Metro MODERATOR
Lasha Machavariani, CEO & Founder, Sports Media Holding
13:00 - 13:40 CET SPONSORED BY
PANEL RESPONSIBLE GAMING
Globally, regulators and industry organstions are ensuring comapnies have a concentrated effort of ensuring With more nations in the CIS region open to legalised gambling, how are governments and operators working together to ensure high standards of player protection? SPEAKERS
Keto Barabadze, Head of Brand, Adjarabet Gedi Gelbakhiani, Founder, Gelbakhiani Legal Services Antons Semenaks, General Manager, Ghetto Games Marcin Jablonski, CCO, LVbet MODERATOR
Tal Itzhak Ron, CEO, Tal Ron, Drihem & Co., Law Firm
14:00 - 14:40 CET PANEL IMPACT OF GAMING REGULATION ON THE ECONOMY
While the legalisation of gambling can mean a greater degree of safety for consumers, it also brings a range of possibilities to help drive local economies.Considering improvements to employment rates, gaming tourism as well as more investment opportunities, the panel will discuss the compelling benefits of regulated gaming. SPEAKERS
Yurii Shevchuk, Head of Compliance and Regulations, Parimatch Maxim Afanasyev, CPO, Liga Stavok Bachana Shengelia, Head of Sector Research, Galt & Taggart MODERATOR
Ilya Machavariani, Senior Partner at 4H Agency, Independent Consultant to Ukraine Government
WEDNESDAY 4 NOVEMBER 2020
AGENDA SPONSORED BY
REGULATORY SPONSORED BY
PAST SESSIONS ARE NOW AVAILABLE ON-DEMAND
15:00 - 16:00 CET
17:00 - 17:40 CET
SPONSORED BY
SPONSORED BY
PANEL HOW 2020 CHANGED THE INDUSTRY?
PANEL AFFILIATION IN CIS (RU)
The pandemic is having a profound impact on society, including business o perations and consumer trends. However, such challenges ultimately drive innovation and change – so what have been some of the takeaways from COVID and how can the CIS region continue to develop its igaming ecosystem? SPEAKERS
Marcos Oliveira, Head of Business Development, Clever Advertising Group Maka Gorgadze, CMO, Casino Adjara Oleksandr Iaroshenko, CEO, Betbazar Dainis Niedra, COO, Optibet Vedran Katić, COO, Pin Projekt MODERATOR
Mark McGuinness, Director of Marketing & Customer Success, Dam Mad Media Limited
16:00 - 16:40 CET SPONSORED BY
PANEL MARKETING DURING COVID (RU)
During one of the most turbulent peacetime periods in recent history, marketing professionals have had to adapt and change entire strategies within a short period of time.In what ways has consumer behaviour changed because of COVID and what communications channels were most effective in reaching consumers? SPEAKERS
Alexey Ageev, Head of the Betting department, Sport24.ru Aleksey Tserkovnyi, Marketing Director, Favbet Sanzhar Toktasyn, PR Director, 1xBet Vladimir Malakchi, Chief Business Development Officer, Evoplay Entertainment MODERATOR
Lasha Gogiberidze, Former CBDO, Parimatch
DAY 1
A look into the benefits of affiliate marketing in comparison to traditional methods as well as understanding the unique points of affiliation in the CIS when comparing to western Europe. How can affiliation drive traffic and what are the best channels? SPEAKERS
Vitalii Sitovskii, Founder/CEO, Tsquad Maxim Makovetskiy, Head of Affiliates, Parimatch Arthur Mikhalev, International Business Director, Bookmaker-Ratings Natalia Bogush, Affiliate Marketing, The Rank Group MODERATOR
Nik Rudenko, CEO, 8Lab
18:00 - 18:40 CET SPONSORED BY
PANEL GROWING ROLE OF MARKETING
Companies across many industries have realised the importance of keeping in close contact with consumers via a vibrant marketing function but what makes a good campaign? Which communication channel works best? And just how important is data-driven marketing? SPEAKERS
Alina Yakirevich, CMO, Fonbet Irakli Davarashvili, CMO, adjarabet Tamara Babits, Depurty CMO, Parimatch Oleg Profatylo, Chief Strategy officer, Digital Chain MODERATOR
Ricardo Pinto, CEO, Supernovacy
THURSDAY 5 NOVEMBER 2020
AGENDA SPONSORED BY
SPORTS AND GAMING
DAY 2
SPONSORED BY
09:00 - 09:40 CET
11:00 - 11:40 CET
SPONSORED BY
SPONSORED BY
PANEL OPERATING A GAMING BRAND IN MULTI CULTURAL ENVIRONMENT
PANEL PLATFORM TO SUCCESS
Delving into the challenges businesses face when expanding on a multinational level and discuss the importance of marketing, consultants and company culture. SPEAKERS
Lasha Machavariani, CEO & Founder, Sports Media Holding Veiko Krunberg, Managing Director, OlyBet Kirill Miroshnichenko, Sales Director, Endorphina MODERATOR
Jesper Kärrbrink, CEO, Green Jade Games
10:00 - 10:40 CET PANEL IN CONVERSATION: THE C- LEVEL PERSPECTIVE
All forms of gambling, whether sports betting or casino, enjoy a huge amount of popularity across the region. Hear from leading C-level's as they discuss the importance of a strong operator-supplier relationship, how to ensure brand success and an insight as to whats ahead for the region." SPEAKER
Marinos Shiapanis, CEO & Co-Founder, Campeon Gaming Partners Marcin Jablonski, CCO, LVbet Paris Smith, CEO, Pinnacle Vladislavs Hveckovics, Co-founder, SoftGamings MODERATOR
Simon Westbury, Head of Sales Department, Digitain
Brand success can be directly proportional to the functionality the brand offers consumers and it's vital that platform providers support operators with popular features. So how do the two co-exist in harmony and what benefits does a platform bring to an operator compared to the in-house management of potentially dozens of suppliers? SPEAKERS
George Shamugia, CEO, Singular Sergey Berezhnoy, Chief Product Officer, Parimatch Martin Prantner, Founder/CEO, Finnplay MODERATOR
Martin Wachter, CEO, Golden Race
12:00 - 12:40 CET SPONSORED BY
PANEL BETTING AND SPORTS – MORE THAN JUST A COMPANION?
Sports and betting as entertainment are two interconnected, yet different topics. The view from professional sportsmen perspective on how responsible gaming and fair play principles for the sports fans and sportsmen should be constructed and followed for harmonizing the field. SPEAKERS
Gaizka Mendieta, Former Spanish international Georgi Kinkladze, Former EPL player Revaz Arveladze, Former Bundesliga Player and former Head of UEFA Committee, VP at GFF Zurab Khizanishvili, Former EPL Player, Professional Coach MODERATOR
Lasha Machavariani, CEO & Founder, Sports Media Holding
THURSDAY 5 NOVEMBER 2020
AGENDA SPONSORED BY
SPORTS AND GAMING
DAY 2
SPONSORED BY
13:00 - 13:40 CET
15:00 - 16:00 CET
SPONSORED BY
PANEL POKER LANDS FLUSH
PANEL ESPORTS TO THE RESCUE
As consumers looked elsewhere for entertainment, esports continued its incredible growth with some predictions reaching a CAGR of more than 16% during the period 2019–2025. What impact has COVID had in accelerating growth of esports in the CIS region and what should we expect as it continues to develop? SPEAKERS
Quentin Martin, CEO, luckbox Stepan Shulga, Head of Esports, Parimatch Pavol Krasnovsky, CEO, RTSMunity Marco Blume, Trading Director, Pinnacle MODERATOR
Sam Cooke, Managing Director, ESI
Sports globally ground to halt due to COVID, which presented a golden opportunity for the resurgence of a classic - poker. But what was the poker outlook before COVID? How did consumers react and what’s ahead for the legendary card game? SPEAKERS
Dmitry Starostenkov, CEO, Evenbet Gaming Arthur Voskanyan, CEO, Pokerclub Management Oleh Udovenko, Head of Poker, Pokerdom Vakhtang Mdivani, Head of Product Marketing, Adjarabet Sergii Romanenko, COO, GGPokerok MODERATOR
Warren Lush, Shareholder, TG Lab
16:00 - 16:40 CET
14:00 - 14:40 CET
SPONSORED BY
SPONSORED BY
PANEL RUSSIA DIGEST (RU)
PANEL PAYMENTS IN CIS
With many countries in the region developing their fintech capabilities, operators are constantly looking for the most flexible solution. This panel is an opportunity to discuss a range of relevant topics including APMs, current trends and the cashless-COVID relationship.
Being the largest country of the world makes Russia a very interesting for obesrvation in every direction and gaming is not an exclusion. An overiview of how the sports betting, marketing and gaming are organized in Russia will provide audience with the 360 view of the industry.
SPEAKERS
SPEAKERS
Olga Golikova, Head of Billing, Parimatch Arin Andriazian, Payments Product Manager, Digitain Giorgi Tavtavadze, Payment Services Director, Liberty Bank Alexandr Bondarenko, CEO, Wooppay MODERATOR
Igor Stolyarov, CCO, Liga Stavok Asker Thalidzhokov, CEO, BR Labs Eric Shahbazyan, Founder, RPT (Russian Poker Tour) MODERATOR
Vladimir Voloshin, Co-Founder, IRONSTAR & ROSA RUN
Viktorija Ratomske, Former MD, Tonybet
NETWORKING ROUND TABLE 15:00 - 15:40 CET
16:00 - 16:40 CET
NETWORKING ROUND TABLE BASIC STRATEGY TO GAMIFICATION: PRODUCT DESIGN, EXECUTION AND USER EXPERIENCE
NETWORKING ROUND TABLE ESPORTS FIRESIDE CHAT WITH ESPORTS INSIDER AND GUESTS
CasinoBeats MD Stewart Darkin is joined by leading industry experts to discuss the do's and don'ts to create a better player experience. SPEAKERS
Karolina Pelc, Owner Basic Strategy Advisory Matthias Capara, Gamification Advocate, Specialist Consultant Martin Sandstrom, Product Architecture and UX Specialist, Double Clap SPEAKER
Stewart Darkin, MD, CasinoBeats
Exports Insider MD Sam Cooke talks all things Esports with leading indusrty guests. Also find out what to expect at ESI Winter Summit coming up later this month. SPEAKER
Ondřej Šilhavý, Business Development Manager, RTS Munity MODERATOR
Sam Cooke, MD, Esports Insider